BC-T4REVOPS · TRUSTCV.COM
The follow-up rate becomes a KPI
The situationForecasts assume every captured lead was worked. Reality: most were never contacted, so conversion models are fiction.
The Qsend playSends ÷ contacts = contact rate, tracked weekly. The funnel's very first ratio finally exists as a number.
ROI mathModels built on real contact rates stop over-forecasting; teams find the cheapest growth lever ever measured - messaging leads they already paid to meet.
KPI-0THE FIRST RATIO